April 21, 2017

In what turned out to be my favorite assignment of the semester, we had to make up a high end clothing company and design a type-based logo along with 3 different hang tags and one design for the back of the tags. I am proud of every part of the design, from the logo I made, to each tag, and even the back. At first I had each design very similar, but after some peer reviews and critique from my professor I varied the designs more but still kept the overall feel that they belong to the same company, as I thought a luxury brand should be easily recognizable regardless of gender or age. We needed to come up with a background story for the company or some kind of statement or tag line, and I thought the best way to display that across all the tags was to put it on the reverse side of the tag design (shown all the way to the right) and keep the fronts of the tag designs relevant to what the clothing item was. Overall I think it’s edgy and modern, but still very relaxed and laid back like the beach-y lifestyle conveys.